Blog

When commercials had heart

A friend and I were talking about how commercials of today lack the appeal that commericals had in the 80’s and 90’s. We debated how much of that was nostalgia vs. quality vs. blatant commercialism or cheap production value. Many things.

We didn’t come to a conclusion.

But I was reminded of a story my mother told me about, when I was a young child, I would sit and play while the tv was on. Then, when the commercials started, I would pay rapt attention. Once the program resumed, I too would resume my playing.

Certainly not post hoc, ergo propter hoc, but still. I sometimes find myself watching commercials now as well. And they do lack a little subtlety that, maybe, commercials of yore maintained.

The success of trying

“Do or do not. There is no try.” – Yoda

Big fan, not going to lie. But, there is some evidence that just having some interests – and trying them out – may affect how many positive things come into your life.

It’s surface area.

The surface area concept is a mental model stating that your success is directly proportional to the passionate action you take times the number of people you effectively communicate it to. (Also known as the Luck Surface Area)

Just trying things – in places with others of similar interests – exposes you to more opportunities than had you not, so it’s easy enough to see why it would work.

Finding quiet

It isn’t possible to make the world settle down. In some ways, right now feels quieter than pre-2020. But it’s still noisy. There’s still a lot going on.

Finding peace and sanity in your life can make the difference between carrying on and losing it.

For this, like so many other things, there is no one way that works.

Myself, I like music, I like nature, and I value meditation. Sadly, I don’t always have time for it. But that’s when doing it is most important.

When ideas come

I think, like for most people, ideas just pop up whenever. Different things that want your attention, demand your time, things you want to create, or projects you want to tackle, or maybe even the things you’ve been putting off.

The managing of time ends up being somehting I consider often. How do I allocate that most precious resource to doing things that matter.

But, at the same time, how do I ensure that an idea had isn’t one that’s forgotten?

For me, it’s a lot of jotting down, trying different collection methods, and, mostly, forgetting these random ideas that occur during the day.

I can’t help but wonder if everyone loses out on ideas as well.

Time to read

Like with writing, I’d let reading slip past me recently. This year, I’ve not read a lot. Until recently. I had a couple days off, and spent one of them between bed and couch, either sleeping or reading.

But books are still one of the great joys of my life. I like the thoughts that people have. I think about “thinking” a lot. Semantics and logic. I often thought I’d study logic in a Philosphy Ph.D. program somewhere, but never did. And now, the thought of going back to university is, if not furthest from my mind, way, way out there.

But, I still enjoy reading. Novels, mostly, but some nonfiction. I read the Chernow book on Hamilton last year. Currently reading Anthony Bourdain’s The Nasty Bits.

And, like time for anything else, making it is significantly more effective than finding it.

Something to lose?

“Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose.” – Steve Jobs

Still thinking about mortality, and how our lives change. I’m not sure what I thought I would be, at this point. But I do understand that I am lucky to have most of what I wanted.

There’s a lot to be said for how you approach life. I’m not sure, though, that it should ever be approached carefully. No one gets out alive anyway.

So do what you can, when you can. Try your best. Don’t be afraid to take chances.

And enjoy yourself. As often, and as fully as possible.

Stewardship

Over the past few years, I’ve somehow become a steward of ideas. Friends, family, and strangers come to me, asking for advice, or assistance, on how to bring ideas for life.

It wasn’t something I searched out. And, I suppose I could say no. In fact, I say no propbably as frequently as I say yes. Time, as I’ve continuously said, is incredibly limited.

Still, I’d rather say yes to everyone. I know it’s not possible. But I think everyone should, if the desire strikes them, be able to make something meaningful to them.

That’s part of the reason why I’ve set myself down to write – that, and I finally decided to carve out the time to do so.

So, in this small way, I’ve become steward to fledgling ideas. Then I suppose the next logical step is to become advocate to those same ideas.

Well, one step at a time.

Bitten off more than we can chew

Information. Connectedness. It’s a double-edged sword.

We are, without a doubt, living in the most interwoven period in history. What used to be a butterfly flapping a wing in one part of the world leading to a hurricane or typhoon in another – now it comes with a single press of a key on a keyboard.

In fact, so much has been done from behind a computer that it seems unlikely we’ll ever move backwards towards a simpler time (catastrophe notwithstanding).

I’m an optimist, and when it comes to technology, perhaps even more so. First and foremost, I am a filmmaker who works with filmmakers, and often I tell them that we have everything we need to create – the barriers to entry are the smallest they’ve ever been.*

And that’s true for a lot of industries. Maybe that means jobs shifting, and repurposing how we do things, but I think that’s something humanity has been dealing with since we learned how to plant crops and tend fields, moving away from a hunter/gatherer lifestyle.

* Getting projects seen is another matter entirely, and while creating for the sake of creating is important, creating commercially viable projects and making a living is the intent, I’d wager, of most every artist.

What’s changed

I remember when I first started writing daily (I had heard an interview with Seth Godin, where – from his standpoint of writing a daily blog – he recommended doing the same), it wasn’t about much.

It probably still isn’t. I don’t watch much of the news – I am routinely uneased by the state of things. I spend a lot of time with my work – commercial production and independent film consulting.

These things I’ve learned, I try to convey. Somewhat. It’s always a balancing act, with how much we want to give away and what we’re trying to say.

I’m not yet to the point where I can just say what I mean, without worrying about how it’s received. I wonder if everyone’s like that.

 

Crazy person

Maybe yesterday sounded a bit unhinged. But I was in a good mood, and having fun writing, and thinking about the pile of things that I need to get done once I finish writing, and how there’s never enough time, or if I have the time, my energy is failing, or if I’m fortunate to have both, then something else draws my attention away.

(Apologies to my 5th-8th grade English teachers for this runon sentence.)

So, I just wrote what I was thinking. As I was thinking it.

It’s been a while, but I once wrote about Ira Glass’s quote:

“Nobody tells this to people who are beginners, I wish someone told me. All of us who do creative work, we get into it because we have good taste. But there is this gap. For the first couple years you make stuff, it’s just not that good. It’s trying to be good, it has potential, but it’s not. But your taste, the thing that got you into the game, is still killer. And your taste is why your work disappoints you. A lot of people never get past this phase, they quit. Most people I know who do interesting, creative work went through years of this. We know our work doesn’t have this special thing that we want it to have. We all go through this. And if you are just starting out or you are still in this phase, you gotta know its normal and the most important thing you can do is do a lot of work. Put yourself on a deadline so that every week you will finish one story. It is only by going through a volume of work that you will close that gap, and your work will be as good as your ambitions. And I took longer to figure out how to do this than anyone I’ve ever met. It’s gonna take awhile. It’s normal to take awhile. You’ve just gotta fight your way through.”