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It’s a staple of marketing, and its assertion is that a prospective customer needs to be contacted no less than seven times in eighteen months before you make a sale. This is known as the Rule of Seven, and it’s based on the idea that customers need to be exposed to your message repeatedly before they take action. … Continue reading Rule of Seven

Life is all about choice. You choose to go to work, and make money, and pay bills, and buy things, and so on. You choose how to spend free time, and what you want to study, or if you want to study, and whether or not you do your homework.  The trick is to walk the tightrope. Balance one against the … Continue reading Striking a balance

I’ve been clearing out old files, physical and digital. Incredible how much one person can accumulate. But it’s been a fascinating way to reflect on my journey. The little bits and bobs of a life lived. What I was interested in, or involved with, as far back right now as 2011. When I eventually start digging through the boxes in storage, I’m sure we can … Continue reading Looking back

The current political landscape is a quagmire. Everywhere you look, there is a new issue that is causing tension and controversy. From the economy to immigration to foreign policy, it seems like the politicians are unable to reach a consensus. Even within political parties, the divisions are growing as the electorate becomes more divided.  The … Continue reading Quagmire is a fun word, but…