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Rule of Seven

It’s a staple of marketing, and its assertion is that a prospective customer needs to be contacted no less than seven times in eighteen months before you make a sale. This is known as the Rule of Seven, and it’s based on the idea that customers need to be exposed to your message repeatedly before they take action. … Continue reading Rule of Seven

Looking back

I’ve been clearing out old files, physical and digital. Incredible how much one person can accumulate. But it’s been a fascinating way to reflect on my journey. The little bits and bobs of a life lived. What I was interested in, or involved with, as far back right now as 2011. When I eventually start digging through the boxes in storage, I’m sure we can … Continue reading Looking back

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