It’s important to have a clear, concise message when attempting to sell. Selling is two parts – first convincing a prospect that the product or service is of use to them (has value). A change to their way of. thinking. Then, making them realize that the value is equal to or more valuable than the price being charged. Any break down in these two parts will result in a lost sale.
And both are reliant on the viability of your message.
Michael's Musings 