There’s always a moment of disquiet when an ad pops up, or a brief commercial shows before a YouTube video, which is targeted to something that I’ve just researched. The Volkswagen Electric Bus; passive income streams; buying and selling put and call options; NaNoWriMo (yeah, it’s nearing that time again).
Sometimes I bite the hook, like when I saw a concoction of ashwagandha and turmeric – two supplements I take daily. Sometimes I ignore it. But the fact remains that what we put out comes back in a way meant to entice us to spend money.
This can be good, for instance if our life will genuinely be enriched by purchasing what is being advertised – I think specifically of researching medication options and perhaps a new treatment is shown that you can ask your doctor about.
This can be bad – do you really need another set of pans? Or, in my case, a Honda CR-V? No, I don’t.
I don’t know that there is a way to combat this. Only that we must remain diligent and think rationally when it comes to online enticements.
Some of the interesting things I have been thinking about this week:
- First – my new car. I’ve seen this ad a number of times now, and I have completely fallen in love with this vehicle. Now, it won’t come out until 2020, but I’m on the list for initial test drives. I. Cannot. Wait.
- Thanks to the above ad, I’ve resisted a song I listened to three years ago a lot. Simon & Garfunkle’s Sound of Silence, performed by Disturbed. It was a haunting take on a classic song, and listening to it again this week was a bit cathartic.
- Humble Bundle. Another revisit that I seem to have been discussing a lot this week. Several years ago I purchased the Neil Gaiman bundle, and have since added comics and other ebooks to my library, with some money going to charity and some going to creators, with only a little bit going back to the company. It’s a good model, and I appreciate the work that they do there.
- Why I don’t need to be superproductive. It was nice coming across this week, when it’s felt so hectic that I just didn’t seem to get near enough accomplished. So, thank you Outside. Thank you Brad Stulberg. Thank you Oliver Burkeman, of The Guardian. And thank you me, for letting me slow down a bit.