Targeted marketing

There’s always a moment of disquiet when an ad pops up, or a brief commercial shows before a YouTube video, which is targeted to something that I’ve just researched. The Volkswagen Electric Bus; passive income streams; buying and selling put and call  options; NaNoWriMo (yeah, it’s nearing that time again).

Sometimes I bite the hook, like when I saw a concoction of ashwagandha and turmeric – two supplements I take daily. Sometimes I ignore it. But the fact remains that what we put out comes back in a way meant to entice us to spend money.

This can be good, for instance if our life will genuinely be enriched by purchasing what is being advertised – I think specifically of researching medication options and perhaps a new treatment is shown that you can ask your doctor about.

This can be bad – do you really need another set of pans? Or, in my case, a Honda CR-V? No, I don’t.

I don’t know that there is a way to combat this. Only that we must remain diligent and think rationally when it comes to online enticements.

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