Posting isn’t everything

On posting every day (here in the blog) I could say that I’m hopefully providing meaningful content to the few readers who pop up. Hopefully. The truth is, when we post, we don’t know how the audience receives it.

It seems we were programmed for storytelling to a small audience with instantaneous results (facial movements, gestures, audible responses, etc). I’m thinking of early man of course, and storytelling around a fire.

It wasn’t until the advent of recorded language that the audience could be separate the storyteller. The radio made it vocal, and the television made it visual. The internet, though… the internet made it instantaneous and worldwide. Or, very nearly.

It used to be the teller could gauge an audience. On stage we still do that – whether performing or giving a lecture. You know the temperature of your listeners, and can maybe make some shifts in your delivery, if you want to.

But with the internet, you get it out there and almost immediately it has a life of its own. All you can do is hope that you’ve said it well, and it’s been received well.

Creating content

Where does content come from? There is so much being published in the internet. One hour of video is uploaded to YouTube every second. Blogs, podcasts, artwork – all flying around digitally.

How do you sort?

As a consumer, what are the important pieces?

As a creator, are you reaching your audience?

No matter how much you’re creating, or posting, or consuming, it all starts one at a time.