Developing your business plan

What is it that people need? What can you offer that isn’t already out there? Or what can you do better than someone else already is?

These are the thoughts when sitting down to work on your business.

  • Do you have a product or service that will fill a need? One that isn’t already being met.
  • Do you see something that can be improved upon? By how much? Is it an incremental improvement, or exponential?

All products and services come down to that. Filling a need. Savvy marketers know how to create the need, but it always comes back to need. 

So what is it that you need? How would you fill the need. And, then, do you think others may share that specific need?

If so, then you may just have a business in its fledgling stages.

Working a job with no name

That makes me think of Yojimbo, or A Fistful of Dollars. One of the gigs I work is a cash-only business, and I’m just Mike. No last name, no past. I couldn’t tell you the surnames of any I work with, save two or three. And that’s a weird sensation.

You hide out at work like that. Someone on the run. Someone looking to reinvent themself. Someone covering up the outside life.

With a little digging, it’s easy enough to find a last name. It’s not witness protection. But it’s not the usual work either. It was just a little oddity in a world full of oddities.

Making room

If there is so much in your life that nothing else seems to fit, you have to let go of some of it. Otherwise the new will never come your way.

The new is what we call out for – the reduction in stress; the better job; the relationship that will finally work out.

You must create space, so that the Universe can fill it.

Creating space in a positive way signals to the Universe that positive new can be sent your way.

It is, at its core, the law of attraction. But you don’t have to believe in it for it to work. Just thankfully, and honestly, let go of those things that do you more harm than good.

Friday assembly

…Sounds like I’m in school. Okay, maybe not this one either. But here we go!

What I’m reading: Joyland by Stephen King. Another (quasi-)carnival tale, of murder, ghosts, and the shine. Just happened to dig into it, and I really enjoyed it. It wasn’t the longest Stephen King novel by any stretch of the imagination, but it wasn’t the shortest either. All in all, however, it flowed quickly and kept me engaged to see what would happen next.

What I’m listening to: Longform’s interview with Rolf Potts. When I went looking for the first interview I heard, I found a collection of interviews over at Rolf Potts’s website.

What I’m spending my time with: The AFI 100. They’ve been on my list for a while, and I’m checking them off. So far I’m fifteen films in. I’m planning on getting them all watched by the end of the year.

Other things of interest:

  • It’s fall! Here’s a recipe for slow cooker mulled cider. It’s delicious, and you can spike it per the recipe. I find brandy works well also. The last recipe I used also suggested 1 qtr. cup of maple syrup.
  • Minimalism is overrated. This article from the Wall Street Journal mentions moving past the fear of overindulging in buying.
  • AltNYC Opera’s in-development production of The Halloween Tree. Synopsis and excerpts from workshop included in the link. After reading Something Wicked &  Halloween Tree, I did a good amount of Bradbury investigating and discovered this.
  • I was introduced to this financial blog – Our Next Life. Not just about budgeting, but long-term travel and early retirement.

Life is a school room

Sometimes we take it all too seriously. Life is about learning, and about experimentation. It’s not always cut and dry. It’s not always 1+1=2.

The truth is, we’re all given the same blank slate when we come into the world. Some of us have better financial situations, some worse. Some have terrible family lives, whereas others having amazing support systems. But what we come into this world with – it’s basically that same for everyone. You have a body, a mind, and time to use the both to their full advantage.

My full advantage won’t look like someone else’s. Sometimes, paths will align. Mostly, we run separate paths.

In The Four Agreements, number four is “Always Do Your Best.” It’s qualified after by saying that some days your best will be (objectively) better than others. However, if you’re always doing your best, no matter the external circumstances, you’re living up to your end of the life-bargain.

“Under any circumstances, always do your best, no more and no less. But keep in mind that your best is never going to be the same from one moment to the next.”

My Friday roundup

mmm… Friday Roundup. It sounds a lot like the 1A Friday News Roundup. Not sure that’s going to stick.

What I’m reading: From the Dust Returned by Ray Bradbury. Plunked out Something Wicked and Halloween Tree. My deep dive into Bradbury continues with more fiction. I don’t know why I didn’t read more of his stuff when I was younger. Hard-headed, I guess. After having to read Fahrenheit 451, it was a matter of principle to not read him. A mistake. Also, found this interview from NEA’s Big Read which I enjoyed.

What I’m listening to: Miss Nelson is Missing: The Musical. My next theatre project and I’m getting a head start on the material the best I can. I never thought I’d be one for TYA (Theatre for Young Audiences), but I like it. It tends to be much lighter, and therefore you can have a lot of free-spirited fun with it. Also, kids usually are more appreciative than adult audiences. (Not always, but usually.)

What I’m spending time with: My dog. Having a light month of work means more time at home, so he gets the benefit.
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Other things of interest to me this week:

  • Research on the Wendigo. I was captivated by the native Alaskan people and some of the tribal myths I heard. I did a little research on Alaskan culture and progressed some into Canada and the Pacific Northwest. Where, according to the legends of the Algonquian peoples, the Wendigo lived. A few links, if you’re interested: Backstory Radio; Extra Credits Animated; How Stuff Works.
  •  The painting style of Bob Ross. I do recall watching the show on PBS in the late 80s, early 90s. I was young, but that voice is hard to forget. You can also find a selection of episodes on Netflix or YouTube.
  • American Horror Story: 1984. More in the horror genre, and in the vein of the 80s, I watched the first episode of AHS 1984 this week. Truth be told, this is the first time I’ve been excited for a season of AHS since the first season. I haven’t even watched all the previous seasons. But resonates, as I grew up watching Friday the 13thNightmare on Elm StreetSleepaway Camp, etc. And actually, my cousin was the real horror-buff in the family. He had all the toys, the movies, and the spooky knowledge. The family even lived in this two-story cabin in the woods, and I’d go visit and watch scary movies, or Star Wars or Masters of the Universe, and we had a lot of fun. Anyway, this is a nice throwback – so far.

Digital decluttering

I can remember my first computer. A two megabyte tower, DOS-based operating system. It took actual floppy disks, and I played some text-based game on it. At the time I wasn’t much of a writer, so I don’t know that the thought even occurred to me to write on it.

That computer is long since gone. Since then, I’ve used several desktop PCs, switching to MacBooks in college. I still have my original MacBook, now only usable when plugged into the wall. The next MacBook was a Pro-series, 15in. monster, and didn’t work as well as it first had when I switched it in for a 13in. last year.

Then my iCloud filled up, and I spent about two hours yesterday moving documents, videos, and miscellany to a portable hard drive.

You see, we accumulate things in our digital life too. Maybe more-so than we acquire actual things. And as they exist in 1s and 0s, we’re much less likely to do anything about them. But each additional file is one more thing that we have to worry about, say when we’re looking for something specific.

How many flash drives, CD-ROMs, and hard drives to you have to store your additional files?

Sometimes they are very important. I’ve got friends working in digital media who need a TB hard drive for each day of filming. But we have to be honest with ourselves. What do we really need?

stacks-on-mac-desktop

John McPhee on writing

I tend to think of myself as a bland storyteller. Maybe I like to explain things more than is needed. Maybe I add a lot of filler to the meat of the story. Maybe it’s just the way I process information as it happens, and thus it’s how it comes out.

So when I find a writer who has a similar syntax and rhythm in their writing, it stands out to me.

I was reading Draft No. 4, a book I purchased on recommendation, and in the first essay I noticed the familiar tone of my own voice. Now, McPhee is a treasure-trove of first-hand accounts, and his written vocabulary far exceeds my own. But the way in which he describes occurrences resonates with me – because of its similarity.

“In the late nineteen-sixties, I was working in rented space on Nassau Street up a flight of stairs and over Nathan Krasel, Optometrist. Across the street was the main library of Princeton University. Across the hall was the Swedish Massage.”

One wonderful thing about reading Progression, this first essay in Draft No. 4, is that I didn’t find it bland at all. And I suppose that I can take comfort in that.

Friday…

I’m considering what to call this weekly post. I used to post a poem a month, and the reading/book list every month. When I switched to daily, I left off the poetry – more or less. I still try and post my monthly books lists. But as to Friday, and what I’ve been spending time with…

What I’m reading: Draft No. 4 by John McPhee. I purchased this sometime in the past six months. Not sure it was included on a monthly list. Trying to focus more on getting books read, posts published, decluttering, organizing, etc. I’m liking this book so far. It’s giving me a little insight into forming story, at least from McPhee’s perspective. You can learn more about McPhee and read some of his writing over at the New Yorker website. Coincidently, I was subscribed to the New Yorker around 2013-2015. I may have read some of his writing before and not even known it.

What I’m listening to: The Halloween Tree by Ray Bradbury. Something Wicked has led me down a deep dive of sorts, including checking out From the Dust Returned from the library, and watching a bit of The Ray Bradbury Theater on Prime Video. Halloween Tree, read by Bronson Pinchot, is a history of Samhain, just in time for the Halloween season.

What I’m spending time with: Halloween Horror Nights. I’ve gone nearly every year for the past 26 years. My mother took me when I was a child, and I have fond memories of it. I still enjoy the spectacle and design of Horror Nights, though I no longer feel frightened in their scary attractions. This year includes houses on Universal Monsters, House of a Thousand CorpsesStranger Things, Jordan Peele’s Us, and Ghostbusters, as well as non-licensed houses. I know some of the actors as well from working around the area.

◊ Also on Universal’s monster franchise, I received this article from Hollywood Reporter  this week, speculating how Invisible Man and Dark Army will usher in a potential new wave of horror genre goodness.
◊ This old Thrillist article on why Netflix sometimes has terrible movies in your suggestions. (I’m cleaning out my reading list – finally – and this has been in there since 2016.)
◊ YouTube video of Tao Chi Kai massage on busy street in UK. I like massage and chiropractic videos, and routinely do adjustments to myself. There’s also a link in the video notes for Tiger Balm.
◊ One more YouTube channel to check out: And You Films. Their most popular videos are Diary of a Wimpy Alien and you can start with episode 1. I’ve been friends with this group for fifteen years, and they are nearing 100K subscribers. Follow them if you’re interested in updates.