Developing your business plan

What is it that people need? What can you offer that isn’t already out there? Or what can you do better than someone else already is?

These are the thoughts when sitting down to work on your business.

  • Do you have a product or service that will fill a need? One that isn’t already being met.
  • Do you see something that can be improved upon? By how much? Is it an incremental improvement, or exponential?

All products and services come down to that. Filling a need. Savvy marketers know how to create the need, but it always comes back to need. 

So what is it that you need? How would you fill the need. And, then, do you think others may share that specific need?

If so, then you may just have a business in its fledgling stages.


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