Hello Sunshine

The media company Hello Sunshine, founded by Reese Witherspoon, has an interest in telling stories that are focused on women. Not only for women but that have women at the center of every story. Her purpose to tell, and share, female-driven stories.

You may not consider the need for someone pushing for telling women’s stories, but according to USC Annenberg Inclusion Initiative report, published in late last year:

This year’s study also went beyond the top 100 to look at film slates distributed by major companies over the last 5 years, with results revealing the overall percentage of female directors was 9.8 percent, with 2019 the year in which the highest percentage of female directors worked (15 percent). Still, of the 40 slates studied, 26 of them did not feature a single woman of color as a director.

When stories are told, there is obviously a slant to what message is coming across. So when you omit the stories of women, or of people of color, you’re missing out on voluminous perspectives.


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