Most cinema presenters are begging for longer theatrical runs.
But, if around half of the ticket sales for a movie occur over opening weekend, does a longer run make sense?
We’ve changed how we consume media, and the entertainment business is still working to catch up.
Going to the pictures is a great time, if you’re into that sort of thing. But now? There are so many alternatives, which will still be there, no matter how long a film takes over a screen at the multiplex.
Michael's Musings 