Theatrical tier pricing

AMC’s recent rollout of tiered pricing was, to put it mildly, flawed. Arguments in favor of it claimed similarity to concerts or sporting events. But concerts or sporting events are one-time things.

Live productions, or any ticketed activity that is limited to a once-only experience, are much different than seeing films. Because while the film stays the same, the experience of attending a live event can never be duplicated.

The risk, of course, is that cinema attendance, while somewhat on the rise following the pandemic, could suffer from such pricing initiatives.

Advertisement

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s