Theatrical tier pricing

AMC’s recent rollout of tiered pricing was, to put it mildly, flawed. Arguments in favor of it claimed similarity to concerts or sporting events. But concerts or sporting events are one-time things.

Live productions, or any ticketed activity that is limited to a once-only experience, are much different than seeing films. Because while the film stays the same, the experience of attending a live event can never be duplicated.

The risk, of course, is that cinema attendance, while somewhat on the rise following the pandemic, could suffer from such pricing initiatives.


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