AMC’s recent rollout of tiered pricing was, to put it mildly, flawed. Arguments in favor of it claimed similarity to concerts or sporting events. But concerts or sporting events are one-time things.
Live productions, or any ticketed activity that is limited to a once-only experience, are much different than seeing films. Because while the film stays the same, the experience of attending a live event can never be duplicated.
The risk, of course, is that cinema attendance, while somewhat on the rise following the pandemic, could suffer from such pricing initiatives.