Supply? And demand…

Seth Godin once wrote that we may have a supply, but it doesn’t mean that there’s necessarily a demand. That could be a supply of capital, or intellect, or a product, point-of-view, etc.

So of you’re sitting there, thinking how to drum up demand for your supply (whatever it happens to be), the first question you’d better answer is whether you yourself would want it. Because if the answer is no, you’re probably going back to the drawing board. 


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