Seth Godin recently posted about his own efforts against stalling. His plaque which asks him, “Are you stalling?” constantly reminds him that – yes, he probably is.
My own form of this comes from a suggestion from author Neil Gaiman. In his now famous Make Good Art commencement address, he mentions working towards “his mountain.” My own sign asks me, “Will this get me closer to my mountain?”
It’s a question of focusing on what’s most important. What projects not only yield the most return, but also which are you most excited about. You may not always get to choose, but if you do, excitement and ROI should most certainly overlap.