The internet is insidious. There is a scene in Ready Player One, in which Nolan Sorrento panders to the board by showing how much screen space can be covered in ads:
Our internet is a lot like that. Even reading this post, you’ll likely notice ads popping up. But if your browser has a reader view (which it should; Safari’s is in the URL bar), it’s easy enough to omit most of the distracting ads that show up.
And that’s the thing about the commercialist market. There is nowhere we find ourselves that doesn’t have someone trying to sell us something. We’ve become so used to it, the only way for them to ensure that their messages are seen is to find more and more creative ways to make them prominent – pure O2, as it were.