The idea

“What a bad idea…”

“Good idea, bad idea: Good idea – playing cops and robbers in the park. Bad idea – playing cops and robbers in the bank.”

“Sometimes even hearing a bad idea is a great way to get a good idea.”

There is a lot of stigma surrounding the bad idea. However, my contention is that there is no such thing. An idea can neither be good or bad because it is simply a thought. It is our own self-revisionist qualities that prevent us from accepting ideas as merely ideas.

Yes, some ideas are marketable, while others are not. Some can be brought into reality, and others, for better or worse, can not. Some are executed extremely well, while others – many others – are simply not.

But the idea remains an idea. It’s a neutral thing. It’s what we – the creators – do with them that matters.

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