To the audiences

Everything we do has the quality of being received by an audience. Each product we ship, or piece of art we create; the conversations we have, and even those silent moments we experience, where it is ourself that receives the message. In every moment we transmit with an expectation of reception.

It’s unfortunately so simple to send a signal that was not intended, or to mix the message up completely. Most experts suggest that communication is equal parts message and medium, and that effective communication takes into account both, on the part of giver and receiver.

So when the message is the most important thing to get across, take the time to make sure it’s being received correctly. A little forethought can save a great deal of stress later.

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