Facing fears

We’re not always in control. I’m fact, it seems like what we do actually have influence over is quite limited.

This can be scary.

But facing fears is how we find out just what we’re capable of. And that’s a huge part of what we’re here to do.

The inbetween

This week feels marginal at best. From Boxing Day to New Year’s Day, what do we really anticipate achieving?

It’s a good time to reflect on the past year. You can identify areas for improvement for the coming year. Maybe focus on setting realistic goals.

You could find meaningful charities to donate to, getting that little extra tax benefit.

Or, you could just pretend to work. Whatever gets your goat 🐐

Ideas that spread

An acquaintance got fired up by the video game awards recently. While the spread of “fun” in the form of video games could be debatable, depending on who you are, I was taken by the argument.

The claim: that someone there stole an idea, created a game, and made millions. Setting aside the veracity of the claim, I’d like to take a moment to consider the way ideas and creation could work.

There’s another person I can think of (and I’m sure we all have a person like this in our lives) who constantly bemoans “someone else beating them to their ideas.” They say that they had the idea first. And then someone else comes along with it, and makes it happen.

Well, maybe. But here’s the thing. If you don’t do something with your idea, someone else will. There’s no monopoly on ideas. They can come from anywhere, and go to anyone.

So when you have an idea, act. Otherwise, you really should give up the disappointment of someone else bringing it to fruition.

Christmas spirit

How to describe the spirit of Christmas…

It’s probably a feeling of festivity and joy that surrounds us during the holiday season. We generally seem to have more goodwill towards all.

It is a time when families come together, friends reconnect, and strangers extend a helping hand.

The simplest things, that would be lovely done any time of year, take on a special significance during the holidays.

Merry Christmas.

Most wonderful time of the year

There’ll be parties for hosting
Marshmallows for toasting
And caroling out in the snow
There’ll be scary ghost stories
And tales of the glories of
Christmases long, long ago

This seemed odd to me for many years. But…

Ghost stories have been told at Christmas dating back hundreds of years.

For starters, the winter season is often associated with darkness and the supernatural, making it the perfect time to tell tales of ghosts and hauntings.

The holiday season also evokes a sense of nostalgia and a desire to revisit the past, which fits perfectly with the themes of ghost stories.

And, of course, Christmas is a time for gathering with friends and family, and ghost stories previously provided an entertaining way to pass the time and create shared experiences.

Of course, Frederick Forsyth’s ghost story novella, The Shepherd, received the Disney treatment and can be watched on Disney+ right now.

Buy the world a coke

A fifty-year-old commercial that led to a tune with immense staying power.

Conceived in an airport cafe in Ireland, where creative director Bill Backer was held up because of a bad weather forced landing. He noticed formerly irate passengers sitting together, with snacks and sodas.

“In that moment [I] saw a bottle of Coke in a whole new light… [I] began to see a bottle of Coca‑Cola as more than a drink that refreshed a hundred million people a day in almost every corner of the globe. So [I] began to see the familiar words, ‘Let’s have a Coke,’ as more than an invitation to pause for refreshment. They were actually a subtle way of saying, ‘Let’s keep each other company for a little while.’ And [I] knew they were being said all over the world as [I] sat there in Ireland. So that was the basic idea: to see Coke not as it was originally designed to be — a liquid refresher — but as a tiny bit of commonality between all peoples, a universally liked formula that would help to keep them company for a few minutes.”

The ad was born, and it captured the essence of unity and togetherness, promoting the idea of global harmony and inclusivity. With its heartwarming message and memorable song, “I’d Like to Teach the World to Sing (In Perfect Harmony),” the ad resonated with viewers and solidified Coca-Cola’s position as a global brand.

Coke Polar Bear With Cubs And Coke Bottle Framed On Canvas Print

The old days…

I remember a time before online shopping.

Not sure what that makes me, but it’s something I think about often. Especially this time of year.

E-commerce has reshaped the way consumers shop, making it more accessible, convenient, and personalized than ever before.

With just a few clicks, customers find brands, and brands find tribes.

You can now shop from the comfort of your own home, eliminating the need to visit physical stores. This makes some people extremely grateful. Remember the Black Friday nightmares of the oughts?

What this means is that shopping is not only more convenient, but it has also opened up new possibilities for discovery.

Making friends

I’ve heard that it’s challenging to make friends as an adult. It seems that close friend groups are pretty much formed by the time we graduate college.

But it doesn’t have to be impossible. While it may have been easier to develop friendships when we were younger, there are still opportunities for adults to make new friends.

Joining clubs or groups related to your interests can be a great way to meet like-minded individuals who share similar passions.

Additionally, attending social events or volunteering in your community can also provide you with the chance to connect with others.

It is okay to put yourself out there and be open to new experiences.

Pricing

The price of a product represents the value that consumers perceive and their willingness to pay for it. Strategies such as competitive pricing, premium pricing, and cost-plus pricing are commonly used by businesses to maximize revenue while catering to different market segments.

Understanding customer preferences and market conditions is essential in determining the optimal price for a product.

Goods

Goods can be valued based on their utility, scarcity, and/or desirability.

Utility refers to the usefulness or satisfaction of owning and consuming a good.

Scarcity determines how hard it is to obtain a good, which can impact its value.

Desirability is influenced by factors such as fashion, trends, and personal preferences.

Figuring out what niche your offering is in can greatly influence its pricing and, ultimately, its acceptance among consumers.