The cost of social media

Cost? Everyone knows it’s free.

Well, maybe not the blue check on twitter… err, X. But, free signups. Free skating. Free use.

Of course, it’s said – if you’re not paying for the product, you are the product.

These platforms sell ad space – with rapt eyeballs ready to belle, and maybe click.

They sell our data. and that’s a vague space where data can be used for a number of functions.

But what if there’s something else?

What if the true cost of social media INT what these platforms are monetizing, but rather how the users’ perceptions and understanding of the world can directed in focused ways by shadow players (maybe Russia or China or other countries; or PR firms and PACs right here in our country)?

Who is really considering how you interact with those social media platforms?

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