One of my freelancing gigs was providing samples to interested customers. The thing we hoped for? Spreading on line.
If you keep seeing posts bout this one company on social media, you might take notice. After a while, they start to feel familiar. Before you know it, you’re thinking, “Oh yeah, I know these guys.”
That’s how to start building trust. Keeping it, though, is much more difficult.
Michael's Musings 