We maintain an extraordinary amount of beliefs based on the Industrial Revolution. How work should be done. What capitalism looks like. How to be productive.
We’ve moved past when that is a reasonable comparison not once, not twice, but at least three times.
First, with assembly systems. Thank you Mr. Ford. Next, the growth of knowledge work. This was a move away from physical products and more into services and creation. Marketing, entertainment, and even education underwent changes.
How do you measure how productive a marketer is? It isn’t by the number of words that could be put into press. And a reasonably well-thought-out campaign could equal an astronomical return, though maybe took two days to develop.
And now, we’re in the post-knowledge-work economy. What it could look like is still shaping up.
Michael's Musings 