The old days…

I remember a time before online shopping.

Not sure what that makes me, but it’s something I think about often. Especially this time of year.

E-commerce has reshaped the way consumers shop, making it more accessible, convenient, and personalized than ever before.

With just a few clicks, customers find brands, and brands find tribes.

You can now shop from the comfort of your own home, eliminating the need to visit physical stores. This makes some people extremely grateful. Remember the Black Friday nightmares of the oughts?

What this means is that shopping is not only more convenient, but it has also opened up new possibilities for discovery.

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