It’s a staple of marketing, and its assertion is that a prospective customer needs to be contacted no less than seven times in eighteen months before you make a sale. This is known as the Rule of Seven, and it’s based on the idea that customers need to be exposed to your message repeatedly before they take action. It’s important to note that the message must be targeted and tailored to the specific customer in order to be effective.
So, when you’re looking at your email inbox and see that the same merchant has sent you more notices, now you’ll understand a little about the why behind it.
Michael's Musings 